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Brand Cycles are Surrey’s No.1 local bike retailer. They combine strong customer service & extensive product knowledge to provide a high-end store & web based service to their customers across the UK. They market online & offline and have a very well established brand locally.
With a need for growth, in an ever-expanding competitive market, how could Brand Cycles improve the performance of their website & increase their web-based sales?
This was the question Brand Cycles posed when they approached us in August 2015. Their website was under-performing, and going against their monthly outlay with their previous design agency, it was dramatically affecting their bottom line.
We created an easy to manage, modern, content-managed e-commerce website, incorporating a new fresh look to bring their branding forward and reflect the stature of their footing.
We looked in depth at their previous user experience & improved it in every aspect. It’s now responsive, easy to navigate & is strategically formatted to promote maximum sales.
Alongside, we developed a content managed, e-shot template to provide full control over their monthly mailers, a door-to-door print marketing campaign to enforce their presence online locally & we picked apart their social media presence to ensure top post reach. To support the launch, we created a Christmas themed competition that worked seamlessly between website & social media platform, whereby those who entered the competition could win a ‘mystery bike’ by liking, sharing and commenting on the competition thread, with the winner announced on Christmas Eve.
Within two days of launching the new site, it had generated more sales than in all 3 years previous to it going live. That’s a sales increase of 1100% (and still rising by the day).
At the time of the launch their social media presence had increased by 76.5% & the Mystery Bike Competition performed 2684% better than any other post to date on their Facebook.
This has engaged a new higher gear in the motivation of the Brand cycles team, it’s inspired growth and brand control & consistency have improved.
WHAT DOES OUR CLIENT SAY?//
“We have been working with Corinium Creative since August 2015 and to say excellent would be an understatement. Their designs, communication, attention to detail & level of care are exceptional. Our old company took forever to get things done & had no desire to help, Corinium Creative far surpass them in every way. They are on the ball, work to deadline & are great fun to work with. Our old website did not perform well at all, but our new website has made more sales than the past 3 years put together in the first 2 days of it going live! Thanks Corinium Creative & we look forward to what the future brings.”
– NICK BRAND/ OWNER, BRAND CYCLES//