Category: SOCIAL MEDIA

SAY WHAAAAAAT?//

After months of user testing in a number of countries, social media giant Facebook have launched new News Feed feature ‘Reactions’ and are rolling it out worldwide today.

SO, WHAT IS IT?//

Facebook Reactions is an extension of the ‘like’ function that we all know and love. It allows users to extend the ‘like’ gesture to include: ‘Love’, ‘Haha’, ‘Yay’, ‘Wow’, ‘Sad’ & ‘Angry’. Each ‘reaction’ is conveyed using an animated icon as shown above.

HOW TO USE IT//

On a smartphone or tablet, press & hold/ on a desktop or laptop just hover over the ‘like’ button & you can choose your ‘reaction’ !  Piece of cake, eh? It certainly isn’t rocket surgery !

The change will be automatic on desktop and laptop computers, but on handheld smart devices or tablets, you will have to download an update of the Facebook App.

WHY?//

The most obvious of all reasons is that not every post on Facebook is necessarily ‘likeable’ – so with this in mind Mark Zuckerberg decided just over a year ago that users needed a way of differentiating their ‘reactions’ to posts whilst removing the need to ‘comment’ on the post thread every time. This level of effort over something seemingly so small may seem crazy to the majority of us, but when taking in to account the fact that 90% of Facebook’s 1.44 billion average monthly users access the app via mobile it kind of starts to make a bit more sense. Users needed a way to leave feedback quickly & easily and it seems that the above animated ‘Emoji’ were the way the cookie crumbled.

 GET IN TOUCH TO SEE HOW SOCIAL MEDIA CAN BENEFIT YOUR BUSINESS//