Author: coriniumcreative
THE CLIENT//
Ultimate Paint Protection are based in London, by Gatwick Airport. They offer top quality paint protection, vehicle, residential & commercial window tinting and vehicle signage. They’re nationwide, work for the likes of Caterham & are growing, fast.
THE CHALLENGE//
Having been incredibly successful in branching off nationwide Ultimate Tinting Gatwick and with an ever-expanding need for paint protection specifically, Ultimate Paint Protection discovered a need to sub-brand their paint protection arm. They approached us with a few notes on what they were looking to achieve, asking for big ideas to propel them in the right direction. Naturally, we were thrilled to oblige.
OUR SOLUTION//
Conceptually we made the decision that they required a sleek, luxurious identity to highlight their position in their market place & delivered final artwork that fully encapsulates this as an ideal. We then developed a multi-platform, content-managed website that blissfully marries usability and technology, whilst remaining completely on-brand throughout.
THE IMPACT//
Ultimate Paint Protection have solid, on-trend branding and a tailored strategic online & offline marketing plan to be implemented over the next 12 months & beyond.
WHAT DOES OUR CLIENT SAY?//
“I could not be happier with the result, time to market, creativity, attention to detail & specific focus all packed into a website that gives a very professional look and feel. Josh’s attention to detail and understanding of my needs is clearly articulated via the web site and our company branding – he was incredibly attentive to my needs and quickly came up with the solution I needed.
CC did their homework on the market I operate in, listened to me, and where there was a better idea they were quick to point out why it would work better for me and my business. Within a day of launching I received a call from a potential customer which swiftly converted to a sale; speaks for itself, huh? I would not hesitate for a second to recommend them to my friends and other business owners.”
– DALE NELSON/ DIRECTOR, ULTIMATE PAINT PROTECTION//
VISIT ULTIMATE PAINT PROTECTION//
WORK WITH US//
THE CLIENT//
Shine Hypnotherapy practice in Cirencester, Gloucestershire. They help clients across the county to achieve their personal goals & improve their general health and well-being by practicing a highly skilled form of Hypnotherapy using a solution-focused approach.
THE CHALLENGE//
Going in to 2016, Shine Hypnotherapy were looking to grow their business and move premises to a more suitable location. Looking to the future, they required growth online through social media outlets – but without the time to do so.
OUR SOLUTION//
Shine Hypnotherapy are one of our longest standing clients. As such, we have a broad understanding of their inner workings and with ease determined a solid marketing plan moving forward with the view of growing Shine’s social presence online & in turn ensure a steady growth in client base. We re-worked the website, integrating social media feeds & some new features aimed directly at the user. We also took full control over all social media platforms, with a fully-managed, monthly online marketing solution.
THE IMPACT//
Shine Hypnotherapy have passed on all on-going marketing pressures to us, thus creating a window of opportunity to focus on what’s important: the business itself. With a fully managed online marketing package, Shine Hypnotherapy has full peace of mind that marketing the business stays simple, steady & seamless.
WHAT DOES OUR CLIENT SAY?//
“I am always completely impressed with Corinium; their creative ability is just awesome – they very quickly understood me and rebranded my business and I am delighted with the results. They always manage projects to my very tight timescales and within budget. I now have the time set aside to focus solely on my clients & look forward to the next 12 months.
I wouldn’t hesitate to recommend Corinium Creative to anyone looking for creative design of any type.”
– WENDY PAGE/ DIRECTOR, SHINE HYPNOTHERAPY//
VISIT SHINE HYPNOTHERAPY//
WORK WITH US//
THE CLIENT//
Morley Construction are one of Surrey’s leading building/ construction companies. Founded in the 50’s, Morley Construction has grown & adapted as the industry has over 6 decades, expanding to incorporate all aspects of the building trade in Surrey.
THE CHALLENGE//
Following plans for developing a new core service offering, Morley Construction approached us requiring a top-end platform to launch from via multiple-mediums.
OUR SOLUTION//
We re-structured their company branding top to bottom. Starting with their identity, we refreshed their company image enveloping an on-trend, modern feel & applied this across everything: uniforms, stationery, vehicle signage, print marketing & web outlets. We also built a fully content managed, multi-platform website including some of the latest in web-based effects to engage users & inspire enquiries.
THE IMPACT//
Morley Construction are fully equipped moving on to the next phase of their business’ plans. Within the first two weeks following the launch of their new website & exciting marketing material, they have taken on two major projects worth over £100k as a direct result of the change in their branding and tone of voice for communications. What a result for them.
WHAT DOES OUR CLIENT SAY?//
“Corinium Creative are just magic. What a way to launch one of our most exciting services to date – we feel completely at ease with our new, modern ‘brand toolbox’ & couldn’t have imagined it working out any better for us.
Thank you Corinium Creative.”
– PETER MORLEY/ DIRECTOR, MORLEY CONSTRUCTION//
VISIT MORLEY CONSTRUCTION//
WORK WITH US//
SAY WHAAAAAAT?//
After months of user testing in a number of countries, social media giant Facebook have launched new News Feed feature ‘Reactions’ and are rolling it out worldwide today.
SO, WHAT IS IT?//
Facebook Reactions is an extension of the ‘like’ function that we all know and love. It allows users to extend the ‘like’ gesture to include: ‘Love’, ‘Haha’, ‘Yay’, ‘Wow’, ‘Sad’ & ‘Angry’. Each ‘reaction’ is conveyed using an animated icon as shown above.
HOW TO USE IT//
On a smartphone or tablet, press & hold/ on a desktop or laptop just hover over the ‘like’ button & you can choose your ‘reaction’ ! Piece of cake, eh? It certainly isn’t rocket surgery !
The change will be automatic on desktop and laptop computers, but on handheld smart devices or tablets, you will have to download an update of the Facebook App.
WHY?//
The most obvious of all reasons is that not every post on Facebook is necessarily ‘likeable’ – so with this in mind Mark Zuckerberg decided just over a year ago that users needed a way of differentiating their ‘reactions’ to posts whilst removing the need to ‘comment’ on the post thread every time. This level of effort over something seemingly so small may seem crazy to the majority of us, but when taking in to account the fact that 90% of Facebook’s 1.44 billion average monthly users access the app via mobile it kind of starts to make a bit more sense. Users needed a way to leave feedback quickly & easily and it seems that the above animated ‘Emoji’ were the way the cookie crumbled.
GET IN TOUCH TO SEE HOW SOCIAL MEDIA CAN BENEFIT YOUR BUSINESS//
THE CLIENT//
Line One Distributors are the largest source of Jet Ski Spare Parts & Accessories in Europe.
They have been supplying Jet Ski Parts since the 1970’s via trade & retail outlets, and are leading in their market place.
THE CHALLENGE//
Line One Distributors are Europe’s leading Jet Ski parts & spares specialist – and have been since the 1970’s. However, with eager trend-setting competitors on the scene, Line One found themselves fast out-dated visually and approached us with the view of re-establishing their leadership & placing themselves firmly back on top. First and foremost, our attention turned towards their identity & we completely re-defined their brand, focusing on the ‘extreme’. Their new identity is bold, eye-catching and oozes stature. Having completed the first phase of the project, we then moved on to their online presence.
OUR SOLUTION//
We developed a comprehensive, content-managed, responsive e-commerce website including a database of around 500 products, integrated with secure payment gateways & styled with brand consistency.
THE IMPACT//
Line One Distributors now have full control over their online shop front, meaning things like stock regulation & buying processes are much easier on the front & back-ends. Usability has improved exponentially which has in turn simplified the shopping experience, allowing users to find & purchase products without confusion and this coupled with the integration of secure payment gateways provides 100% user confidence.
WHAT DOES OUR CLIENT SAY?//
“Our company image has carved our way through 3 decades, and is of paramount importance to us – we put all of our trust in Corinium Creative and my god did they deliver.
They have re-encapsulated all of our values and we continue racing forwards firmly in Europe’s pole position.”
– JEREMY CROOK/ DIRECTOR, LINE ONE DISTRIBUTORS//
VISIT LINE ONE DISTRIBUTORS//
WORK WITH US//
THE CLIENT//
Line One Distributors are the largest source of Jet Ski Spare Parts & Accessories in Europe.
They have been supplying Jet Ski Parts since the 1970’s via trade & retail outlets, and are leading in their market place.
THE CHALLENGE//
Line One Distributors are Europe’s leading Jet Ski parts & spares specialist – and have been since the 1970’s. However, with eager trend-setting competitors on the scene, Line One found themselves fast out-dated visually and approached us with the view of re-establishing their leadership & placing themselves firmly back on top.
OUR SOLUTION//
First and foremost, our attention turned towards their identity. We picked apart their company image, going right the way back to the start of it all – and produced a modern, dynamic, strong identity with longevity & bucket loads of confidence, whilst keeping that ‘Line One’ feel.
THE IMPACT//
Line One Distributors are completely re-defined, focusing on the ‘extreme’. Their identity is bold, eye-catching and oozes stature.
With new brand strategy, Line One Distributors are now armed with everything they need to move on to the next phase of the process – starting with a comprehensive, content-managed, responsive e-commerce website and, most important of all, Line One Distributors remain Europe’s No.1 and aren’t budging an inch.
WHAT DOES OUR CLIENT SAY?//
“Our company image has carved our way through 3 decades, and is of paramount importance to us – we put all of our trust in Corinium Creative and my god did they deliver.
They have re-encapsulated all of our values and we continue racing forwards firmly in Europe’s pole position.”
– JEREMY CROOK/ DIRECTOR, LINE ONE DISTRIBUTORS//
WORK WITH US//
THE CLIENT//
Armstrong Fitness are a UK based fitness company providing high end personal fitness training, generic & bespoke fitness programs and nutrition plans within the health & fitness industry. They work with hundreds of clients, to achieve their individual goals, be that sporting achievement, injury rehab or general health and fitness.
THE CHALLENGE//
Having developed a new 12 week personal fitness program aimed at both males & females, Armstrong Fitness required assistance in correctly placing themselves and their products within their market place, online & offline.
OUR SOLUTION//
We analysed their competitors, paying close attention to what’s working in today’s health & fitness industry in the UK and abroad & came up with a fantastic new identity full of energy and dynamism. We took in to consideration how colour alters perceptions, mood & motivation & included a vibrant, premium colour pallet to run throughout.
With Armstrong Fitness’ strong new identity, we developed change across the brand including a content managed, e-commerce website, a comprehensive 12-week ‘focused’ fitness program design (for print & web) & a 56 page ‘focused’ exercise instructions booklet to run alongside the program. We coordinated a photoshoot to include on-brand photography throughout & provided art direction to ensure consistency.
We also sourced industry standard protein shakers from Germany & production for output at a competitive price point, branded t-shirts & the exploration of other merchandise & branded equipment for the future.
THE IMPACT//
Armstrong Fitness are correctly placed within their market place, with style. They now stand up against the giants and have a strong footing to compliment their extensive knowledge and top-quality, premium service.
They have strict brand guidelines to follow & this coupled with their modern fully content managed site allows full control over direction & growth and ensures brand consistency.
Armstrong Fitness are now equipped to provide their services from every aspect & have seamless connection between one-to-one & online, distance-based clients.
WHAT DOES OUR CLIENT SAY?//
“As a personal trainer I was looking to expand my business online. After meeting with Corinium Creative I realised how important my branding was & that I would need a high quality web site and premium branding for my products to stand out in the crowd.
Corinium Creative have exceeded all of my expectations within every aspect of their services, I very much look forward to working with them in the future as my business expands.”
– PETER ARMSTRONG/ DIRECTOR, ARMSTRONG FITNESS//
VISIT ARMSTRONG FITNESS//
WORK WITH US//
THE CLIENT//
Brand Cycles are Surrey’s No.1 local bike retailer. They combine strong customer service & extensive product knowledge to provide a high-end store & web based service to their customers across the UK. They market online & offline and have a very well established brand locally.
THE CHALLENGE//
With a need for growth, in an ever-expanding competitive market, how could Brand Cycles improve the performance of their website & increase their web-based sales?
This was the question Brand Cycles posed when they approached us in August 2015. Their website was under-performing, and going against their monthly outlay with their previous design agency, it was dramatically affecting their bottom line.
OUR SOLUTION//
We created an easy to manage, modern, content-managed e-commerce website, incorporating a new fresh look to bring their branding forward and reflect the stature of their footing.
We looked in depth at their previous user experience & improved it in every aspect. It’s now responsive, easy to navigate & is strategically formatted to promote maximum sales.
Alongside, we developed a content managed, e-shot template to provide full control over their monthly mailers, a door-to-door print marketing campaign to enforce their presence online locally & we picked apart their social media presence to ensure top post reach. To support the launch, we created a Christmas themed competition that worked seamlessly between website & social media platform, whereby those who entered the competition could win a ‘mystery bike’ by liking, sharing and commenting on the competition thread, with the winner announced on Christmas Eve.
THE IMPACT//
Within two days of launching the new site, it had generated more sales than in all 3 years previous to it going live. That’s a sales increase of 1100% (and still rising by the day).
At the time of the launch their social media presence had increased by 76.5% & the Mystery Bike Competition performed 2684% better than any other post to date on their Facebook.
This has engaged a new higher gear in the motivation of the Brand cycles team, it’s inspired growth and brand control & consistency have improved.
WHAT DOES OUR CLIENT SAY?//
“We have been working with Corinium Creative since August 2015 and to say excellent would be an understatement. Their designs, communication, attention to detail & level of care are exceptional. Our old company took forever to get things done & had no desire to help, Corinium Creative far surpass them in every way. They are on the ball, work to deadline & are great fun to work with. Our old website did not perform well at all, but our new website has made more sales than the past 3 years put together in the first 2 days of it going live! Thanks Corinium Creative & we look forward to what the future brings.”
– NICK BRAND/ OWNER, BRAND CYCLES//
VISIT BRAND CYCLES//
WORK WITH US//
SO WHAT IS A BRAND, ANYWAY?
A brand is a set of perceptions and images that represent a company, product or service,
generally developed over time. While many often refer to a brand as a ‘logo’, a brand is actually much larger than this as a whole.
A brand is the essence or promise of what will be delivered or experienced during the brand to consumer relationship (which obviously we all want to be fruitful and long-term).
Most importantly, brands enable a consumer to easily identify the offerings of a particular
company and directly affect their perceptions and association with things like credibility, quality, and loyalty towards it.
When it comes to spending money in today’s markets, consumers read books by the cover, and as such your brand needs to give the best first impression possible, otherwise your competition is going to stamp out every chance you have of that valuable second date.
WHO NEEDS A BRAND & WHY IS IT SO IMPORTANT?
Regardless of whether you are a one man band or a fast-paced international, if you’re in
business, you need a brand.
Why? Because it’s your company’s identity – it’s the forefront of everything that you do and it represents you and your company in it’s entirity. I’m sure at some stage you’ve picked up a newspaper and looked through the local business ads? Or had a local business directory fall across your desk or through your letterbox – if you haven’t then go and grab one. Have a little flick through and I’m sure you’ll see the difference between companies that have spared a thought on their branding versus companies that have just ‘chucked something together’.
On the flip, think of a brand that really talks. Coca-Cola for instance. Ask virtually anybody on the planet what colour the label is on a bottle of Coke & they’ll tell you that it’s red (that’s serious reach). You remember their colours, their Christmas adverts, the taste of their products – and that’s just through the mention of their name ! Coca-Cola are synonymous with quality globally – and you should aspire to the same values when it comes to your brand identity.
So ask yourself, what does your brand say about your business?
Will it inspire a customer to choose you over others? Will it fill a customer with confidence on a first impression? Will it make a customer pick up the phone? Would you?
If you choose a ‘chucked together’ approach with your brand identity, do you think it makes prospective customers think you’re going to give them a quality service?
INVEST IN THE FUTURE OF YOUR BRAND//
At Corinium Creative brands really make us tick. We know how to make brand identities work and we use them to your advantage.
We do this by understanding you, your company, your processes & your markets. We need to get under the skin of your brand and it’s products or services, so that we can understand what it is that your brand needs to say about your business.
Using this information and understanding, we then expertly tailor your image, to instantly inspire your customers and ensure that your brand’s message is clear, and always on target.
Whether it is an exciting new brand, or a much needed refresh of an existing one, we can
provide you with a great identity that will solidify the positioning of your company within your
market-place and help make your business a success.
What does your brand say about your business?
GET A BRAND THAT TALKS//
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Corinium Creative is a trading name of Corinium Solutions Ltd.
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Registered Office: Figures House • 24 Brighton Road • Salfords • Surrey • RH1 5BX